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Sonoma Produce is a fruit and vegetable broker and distributor supplying premium produce to supermarkets and wholesalers.

Our primary customer focus is delivering the highest quality organic and conventionally grown produce.

We handle all phases of the procurement process from product development to transportation.

For over 15 years, we have developed exceptional relationships with the finest in the industry. Contact us today to see how we can help you.

Sonoma Produce Marketing
Located in beautiful Sonoma Valley, California
707-523-1500
P.O.Box 2525 Santa Rosa, CA 95405

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Product Update – April 25, 2012

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  • Anise – Quality is perfect and there is plenty with light demand.
  • Artichokes – Green Globes, slightly frosted.  Ample supplies of large chokes through the week, then sizing will fall off.
  • Asparagus – Supplies will be tight as Mexico is done, poor weather in California last week has caused some quality issues.
  • Berries – Baja winding down, Oxnard is running strong, Watsonville starting in a light way.  Raspberry/Blacks from Mexico.  Org strawberries steady but light supplies with demand exceeding.
  • Blueberries, AWESOME!
  • Broccoli – We will have a lot of broccoli this week.  We will pay for it in a few weeks.  Fields are ahead of schedule. Quality is good.
  • Cauliflower – sizing , quality and color is good.  Market will remain steady.
  • Celery – seeders are prevalent, large sizes are tight.  Deals to be made in 36ct celery and this size will show very minimal seeders.
  • Leaf – Quality is fair in leaf. Romaine, some blistering.  Huron winding down, Salinas slow to start.  Quality may be an issue on romaine for a week or so.
  • Lettuce – Poor quality. Small sizes, not anything fancy for the next week or so!  Keep it close to needs and don’t get too excited!
  • Navels – we will have good navels and also great Late Navels.
  • Clementines – last week of packing.
  • Lemons – fresh and clean in Oxnard.
  • Carrots – running small due to being still in the winter crop.
  • Potatoes – Red, Yellow and white going strong in the desert.
  • Melons – Mexico cantaloupe are running, sugar is light.
  • Peaches – Early peaches but not very fancy.
  • Grapes – Expect the first in a few weeks.
  • Cherries – I will update later this week.